Peru Autoshow - ZXAUTO GrandTiger TUV Pickup and Compact SUV C3
In November 20, 2014, the biennial Peru Auto-show was held in Jockey Exhibition Center, Lima. The traditional Peru Auto-show has always been a strong influence in Peru as well as in Latin America, and this year the auto-show had attracted more than 40 global auto-makers. The auto-show lasted from November 20 to November 30. This auto-show mainly targeted end-users and mainstream media, and could carry out on the spot purchase transactions.
In this auto-show, ZXAUTO collaborated with local distributor, DIM Autos Peru S.A.C. in launching the brand new GrandTiger pickup and compact SUV C3, competing with other international well-known auto-makers on the same platform. This is the first time ZXAUTO participate the Peru Auto-show, both products received favourable recognition from the Peruvian consumers. The bright red theme booth design was eye-catching and had brought exuberant popularity for ZXAUTO and DIM. This event also marked the ZXAUTO success in entering the Peruvian auto market, establishing ZXAUTO brand image and the stepping stone for sales increment.
The requirements for auto-makers to participate in the Peru Auto-show is very demanding, auto-makers who has not sold any vehicles in Peru for 2 full years are not permitted to participate. But in this year auto-show, ZXAUTO local distributor through its PR capability and active operations, achieved an exhibition spot and qualification for ZXAUTO products just two weeks before the start of the auto-show. Such efforts and contributions by the local distributor were enormous for ZXAUTO.
ZXAUTO and DIM Autos Peru S.A.C. (Peru distributor for ZXAUTO) cemented the cooperation in May 2015. The first order batch arrived in the distributor showroom September 18. During the trial sales period, DIM Autos actively promote ZXAUTO GrandTiger and C3 in the mainstream media, promoting ZXAUTO brand awareness to end-users at the shortest time.
With ZXAUTO success in entering the Peruvian market and the brand new launching in the Lima auto-show, DIM Autos is very optimistic on ZXAUTO performance in the near future. At the same time, with more products being introduced into the Peruvian market, it will help ZXAUTO in seizing more market share in the local market segment.
It is a good season to visit Tibet in September’s Golden Autumn, and I have just retired with a lot of spare time. Whereby I can have a tryout with my C3 which I have bought in July with total mileage less than 600 Km. After the decision was made, I turned to my mother for her opinions. She was very happy and told me ：“Let’s go while I can move now and I shall have no chance later when I can’t move.”My mother is 84 years old but she is very healthy. She can make the trip if only we make a good preparation.
After conquering the altitude stress, we arrived in Lhasa Tibet and my mother has realized her dream. My Urban Ark had a good performance in the journey：solid chassis , stable driving , good passing ability and conquered low temperature and high altitude , large space and comfort feeling .
Total journey︰ 7895km
Total fuel consumption︰ 4005 liter, 5.07liter/100km
Conquering the desert is an ultimate dream of every car owner. Racing at full speed under poor road conditions and sweating through an extremely hot environment is, all without exception, demonstrating the humans’ great ambition to conquer the Nature and to challenge them. On April 30, the third "China Caravan Alliance Summit" was inaugurated in the Ulan Buh Desert amid an activity of crossing the Desert. Although this Summit is governed by SUV owners, ZXAUTO TerraLord, a home-made high-end pick, also successfully crossed the Desert during the Summit and won numerous praises.
The TerraLord succeeding in crossing the Ulan Buh Desert this time is owned by Wang Xiaocheng from Dingzhou, Hebei, who has started a business by himself with a small success. He bought the TerraLord this February. Through just two months' operation and running-in, he has made such a magnificent feat at the beginning of this May. The fact that ZXAUTO TerraLord can challenge such a hostile environment without any modification proves that this vehicle performs very well in dynamics, controllability in an extreme environment, stability as well as trafficability on a complex road, while showing Wang Xiaocheng's full confidence in this vehicle.
Speaking of this successful crossing, Wang Xiaocheng said he must mention three points, two of which were concerned with this vehicle. First, ZXAUTO TerraLord has a chassis higher than that of an ordinary pickup and a maximum ground clearance of 220 mm so that it is a cinch for the vehicle to cross either a low-lying pit in the desert or a muddy road after rain. The second point is power. This Summit is actually the stage of Herdsman, whose engine coincides with that of ZXAUTO TerraLord, namely Isuzu VM engine with the maximum power of 136 Hp and the maximum torque of 340 Nm. This power is simply "a waste" for daily urban traffic, so he, as a man addicted to driving, chose to challenge the desert. Indeed, the TerraLord didn't let him down. The third point is the capability of coping with an extreme environment. Since he is a dedicated professional cross-country fan, his experience helps him drive the TerraLord through the challenging desert successfully.
Yes, conquering Ulan Buh is by no means Wang Xiaocheng's first “extreme challenge”. Before this, he participated in some formal and amateurish cross-country events such as “Cross-country Challenge in Xiong'an New Area". It is thus clear that, using ZXAUTO TerraLord for a cross-country challenge is not because he is seized by a sudden urge, but because he really wants to play - even more freely. In fact, Wang Xiaocheng's case reflects the change in consumption mindset among current pickup buyers. As the overall performance and quality of pickups improves, pickup is no longer just for simple trucking, but for real "playing" and "affording to play", which is more important for these consumers and is obviously available from the TerraLord.
The lifting of Pickup ban prevails. This gives the potential users desiring pickups but flinching before the ban a momentum to buy a pickup. Their purchasing behavior has also contributed to a slow and quiet change in pickup consumption intention - from commercial trucking to cross-country driving and travelling. In the near future, Chinese pickup culture will also be driven by these "playing" owners to take shape and branded with China's unique characteristics.