ZXAUTO Grandlion Launched at Autoshow Guayaquil, Ecuador:

Debut in the Americas, Start of a Global Rollout

As China's first full-size pickup, ZXAUTO Grandlion has gone down incredibly well with Chinese customers as soon as it was unveiled. Lately, this new arrival was launched at Autoshow Guayaquil, a popular auto event held in one of the largest cities in Ecuador. This launch marks not only its debut in the Americas, but also the start of its global rollout as a part of ZXAUTO's ambition to continue its success in car exports.

Choosing Ecuador as the first station of its global rollout is not for nothing but comes as a natural result of ZXAUTO's years of planning and development in the country. Over recent years, ZXAUTO has performed extraordinarily well in the South American market, especially in Ecuador. By maintaining close cooperation with ZXAUTO and offering in-depth test drives frequently, ZXAUTO's automobile dealers in the country have wooed local customers and gained a foothold in the market. Built on the success, ZXAUTO has set up stores in Quito, Guayaquil, Machala, and other Ecuadorian cities. Thanks to these efforts, a dealership network that covers nearly the whole country has formed and ZXAUTO has become the epitome of China's intelligent manufacturing in Ecuador.

ZXAUTO's hard work to build a presence in the South American market can be best represented by what it has done in Ecuador. In 2018, ZXAUTO started implementing its "Greater South America Strategy" with a focus on Chile, Bolivia and Argentina, among other South American countries. When tapping into the market, ZXAUTO has completely turned away from thinking simply from the perspective of trading, but focused on product adaptability development, KD channel development, service satisfaction improvement, and key customer development strategically, demonstrating to the whole world the strength of an independent brand.

ZXAUTO Grandlion looks robust, rugged, and refined. A Renault-Nissan 2.3T diesel engine—which is used only in its flagship model currently—ensures low-speed high torque operation, a feature that is most necessary for pickups. International high-end pickup brands like Mercedes-Benz X250d, Renault Alaskan, and Nissan Navara are also equipped with Renault-Nissan engines. A professional off-road chassis with high performance and high strength can realize rugged reliability, a hallmark borne by virtually every product of ZXAUTO as a military vehicle producer. Besides, ZXAUTO Grandlion's chassis is tailor-made for the best off-road ride. Relying on these strengths, ZXAUTO Grandlion can offer a perfect blend of a high payload, comfort, and superb off-road capability.

A premium car model with future-proof technology and excellent off-road capability, ZXAUTO Grandlion was born with the ability to conquer diverse types of terrain from plateaus to mountains, plains, and deserts regardless of altitude and temperature. Even so, ZXAUTO, a stickler for detail and perfection, conducted testing and validation in different countries and regions in an effort to better adapt to local environments and meet the needs of local customers.

Attending the Autoshow Guayaquil in Ecuador is more than a prelude to ZXAUTO Grandlion's global rollout. Taking advantage of the opportunity to market an upscale car model overseas, ZXAUTO renews its commitment to offering global customers quality products and services to secure its status as a trailblazer in marketing Chinese cars overseas and a leader in exporting Chinese pickups.